Walt Disney retailing aspect composed of strategically chain stores. 210 in North America, 105 in Europe and 50 in Japan. The Disney Store is a specialty store, where you can find Disney consumer products such as toys, clothing, games, DVD's, costumes, books, art & collectibles, home decor, and electronic accessories.
I took the time to visit a local Disney Store myself, its located in Queens, New York at the Queens Center Mall. The lightings was very illuminating, giving off a very exciting and youthful feeling in the store. There's a big screen in the center of the store, which is the theater area and you can control what plays. The control pad has only certain options of video and music for you to play which are Disney animated movie trailers and Disney Radio music.
The store is split up into many different sections to attract both boys and girls. For the girls, there's a Disney Princess section which is broken up into smaller sections of each princess which consists of costumes, shoes, dolls, accessories, and toys. For the boys, there's Cars section which composed of toys based on the main characters of the movie, video games, and clothing. there is also a Pirates of the Caribbean section for the boys, it includes costumes; toys such as plastic swords, pirate ships, action figures, etc; and video games, along with board game as well.
Another section, is filled with plush toys based on almost every Disney animated character ever created. From the original characters: Mickey Mouse, Donald Duck, Goofy, Minnie, and Daisy to major and minor characters from the animated movies. There is also a section that's more likely for adults, it consists of item used for home decor: such as bedding, towels, throw blankets, photo frames, etc; books; DVDs; electronic accessories: such as clocks and wrist watches, iPod, Ipad, and mobile phone covers; and art & collectible items such as mugs, figurines and portraits. The customer service was very friendly, as i browsed throughout the entire store the employees asked if we needed any help. One particular employee had a brief conversation with me about my favorite Disney character and then recommended me with which toy would satisfy me the most. To test out how "friendly" they really are, i purposely kept denying every recommendation and stated that i was "just browsed." I was hoping to aggravate the employee in order to see her fail to stay calm and friendly, instead she surprised me with a good sense of humor and ultimate patience. In the end i left empty handed because i was just browsing as a marketer and not a consumer.
My overall experience at the Disney Store was very fun and i had a blast. i was impressed with the setup of the store and how each section was with something all age can enjoy. Customer service was amazing, they interact with you and can work with you all the way until your satisfied. i can see now why children would like to go there often not only for the purposes but for the entertainment as well.
I took the time to visit a local Disney Store myself, its located in Queens, New York at the Queens Center Mall. The lightings was very illuminating, giving off a very exciting and youthful feeling in the store. There's a big screen in the center of the store, which is the theater area and you can control what plays. The control pad has only certain options of video and music for you to play which are Disney animated movie trailers and Disney Radio music. 
The store is split up into many different sections to attract both boys and girls. For the girls, there's a Disney Princess section which is broken up into smaller sections of each princess which consists of costumes, shoes, dolls, accessories, and toys. For the boys, there's Cars section which composed of toys based on the main characters of the movie, video games, and clothing. there is also a Pirates of the Caribbean section for the boys, it includes costumes; toys such as plastic swords, pirate ships, action figures, etc; and video games, along with board game as well. 
Another section, is filled with plush toys based on almost every Disney animated character ever created. From the original characters: Mickey Mouse, Donald Duck, Goofy, Minnie, and Daisy to major and minor characters from the animated movies. There is also a section that's more likely for adults, it consists of item used for home decor: such as bedding, towels, throw blankets, photo frames, etc; books; DVDs; electronic accessories: such as clocks and wrist watches, iPod, Ipad, and mobile phone covers; and art & collectible items such as mugs, figurines and portraits. The customer service was very friendly, as i browsed throughout the entire store the employees asked if we needed any help. One particular employee had a brief conversation with me about my favorite Disney character and then recommended me with which toy would satisfy me the most. To test out how "friendly" they really are, i purposely kept denying every recommendation and stated that i was "just browsed." I was hoping to aggravate the employee in order to see her fail to stay calm and friendly, instead she surprised me with a good sense of humor and ultimate patience. In the end i left empty handed because i was just browsing as a marketer and not a consumer. 
My overall experience at the Disney Store was very fun and i had a blast. i was impressed with the setup of the store and how each section was with something all age can enjoy. Customer service was amazing, they interact with you and can work with you all the way until your satisfied. i can see now why children would like to go there often not only for the purposes but for the entertainment as well. 
No comments:
Post a Comment