Everyone follows the "Consumer Making Process", it may not be noticable but it is still followed. Using the Movie "The Lion King 3D," and "Dolphin tale" i can explain how Disney consumer use the Consumer Decision- making process. 
The first stage in this process is the need recognition which is always a desired need when it comes to Disney products. This desire can be triggered by external because of immense advertising or positive reviews. 
The second stage is information search which in this case it's internal becuase of all the good memories consumers have of the film of the original "The Lion King." the information source is non-marketing controlled by personal experiances. Disney consumers are the parents and not the children who want to watch the films. therefore, the parents end up considering watching these films because Disney never let them down when they were a child.
Stage three is evaluation of of alternatives which helps the consumer ultimately make their decision in whether they are going to buy the product or not. As of today, Warner Bros. is Walt Disney’s main competitor; in this scenario, a constant comparison is formulated with Disney’s “Lion King 3d” to Warner’s “Dolphin Tale”.
the final stage is the process which is the postpurchase behavior which is the certain outcome which consumers expect from their purchases. According to the Box Office on Sept of 2011, The Lion King 3D scored the for the second week in a row with $22.1 million coming in first place, followed in second is Moneyball with $20.6 million, and Dolphin Tale for $20.3 million. the upcoming four movies releases were no match for the Disney classic and becuase of this success Disney is planning on extending the two weeks release to be long then expected. it is clear that Disney consumers are more than satisfied with the film and there expectation went beyond what has been imagined.
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