Thursday, March 1, 2012

Chapter 5 Part 2- Global Marketing (Culture)

Language is another important aspect of culture that can be a problem for marketers. Marketers uses languages to take care of products names, slogans, instructions, and give out a promotional message to convey their meaning. Disney is an international company that covers culture.


For Example: Japans' animated idol character; Hello Kitty, was made into a similar versions of all the Disney movies. Like Hello Kitty clothes is not torn and more animals are added. From Snow white to Cinderella. With a Hello Kitty version of the classical Disney movies, with language involved, translating in a complicated manner from English to Japanese seems to be a breeze. (Request if you want the translation for the Hello Kitty Cinderella video). Almost all Disney movies are now an alternate version turned into Hello Kitty.
       



Unlike the Russian version, Cinderella is made differently. Like, the clothes is not as raggy and the characters figures are akward. The footage is made to seem very old as well.

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