Chapter 5- Developing A Global Vision

Walt Disney has often expanded their global market. From their films, parks and resorts, consumer products, and media networks they have been recognized internationally. Walt Disney Company's focus has been on establishing the foundations for long term growth in markets of Latin America, Russia, India, and China.

     A new focus has been brought first to Japan and to Europe, the Middle East and Africa, where businesses are developed and can grow better to serve their customers.

Theme parks such as Tokyo, Japan, Paris, France, and Hong Kong, China, each has certain cultural attributes, but the parks share the similar feel. Disney attempts to keep each culture and keep the same feel consistent between all parks. Walt Disney Company is expanding their California Adventure Park. It will consists of new Cars Land, light and water shows, new entrance in the 20s theme, and boardwalk rides.

              Disney markets their films and digital content internationally. Through strategic planning and partnership with Disney ABC International Television for the distribution of Disney branded of kids' programming across the globe, Disney Channels Worldwide reachs more than 600 million viewers in over 100 countries in the US, Europe, Middle East, Asian Pacific, Latin America, and South America. Disney Channel properties still continues to rapidly expand into new markets across the world, playing a key role in introducing the disney brand to new consumers.

Chapter 4 - The Marketing Environment

          Disney's target may appear to be just for children, but their main focus is on the whole family. Disney's market varies from children, tweens, teenagers and even adults. Walt Disney once said "Your dead if you aim only for kids. Adults are only kids grown up."

Walt Disney company has attracted young girls with their Princesses. For a few years, Disney is expanding their market by targeting girls even when they are still babies. Disney will be making products such as cribs and infant models representing the Disney Princesses such as Snow White, Sleeping Beauty, Cinderella, Belle, etc.

Chapter 3 - Ethics & Social Responsibility

The Walt Disney Company has become socially responsible that it has expanded to Green Marketing. Green Marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. They have pages on their website that deals with "going green" from giving children and adults helpful tips on how to help the environment, to exciting projects that are competitve and rewarding. Disney has gotten celebraties such as; Miley Cyrus (Hannah Montana), the Jonas Brothers, and other popular brunettes, Selena and Demi in Friends for a Change: Project Green. Friends for a Change: Project Green is an innovative multi-platform on Disney Channel, Radio Disney, and Disney.com that invites young people to join together to help the planet.

 Get Involved in Conservation is one of their ways of "Going Green". Get involved in conservation is protecting the planet and conserving nature makes everyone to get involved. To join with Disney to make a difference.

                Disney Planet Challenge is a project based learning competition designed for 4th to 6th grade classrooms enabling teachers to engage and empower their students in environmental stewardship.

Disney Worldwide Conservation Fund is supporting the important work of both local and global nonprofit organizations to positively impact wildlife, ecosystems and the communities so closely linked to their survival.

                        Recycle Plastic Bags is Disney's eco friendly shopping bag program designed to reduce plastic bag waste.

The Green Standard is aimed at reducing the company's operational impact on the environment, the green standard asks that every cast member and employee make simple environmentally minded changes in four key areas: work space, meetings and events, travel and dining.

Chapter 2 - Strategic Planning for Competitive Advantage

Disney imagining makes the "Magic" for The Walt Disney Company, upholding for their strategic planning as well as for there marketing planning. Disney's motion and animated pictures are taken cared of by names such as TouchStone, Pixar, Buena Vista and Miramax. As stated, the goal of the Disney Imagineering section is to continuously design and implement new, fun, and exciting products for the Disney Company that will attract and excite people. By that, Disney uses its service to its competitive advantage.

Disney has one of the most recognized and powerful brand names in the entertainment industry. Disney developed a strong brand name and image over many years. Because of that, the selling of the movies was never a problem. Most likely because of their advertising, but the Disney name has so much history that it has given them an advantage of the feeling and familiarity when it comes to selling their products.

Walt Disney covers all four aspects of Ps. (Product, Place, Promotion, and Pricing). The Walt Disney Company is very good at Product and Placing. Since their brand name has the ability to sell the products easily, when theatrical productions are to be released, all products lines are based off on the movie and sold in stores throughout the US. All stores are mainly visible to the public eye.

Walt Disney promotes their films in almost every way possible from McDonald's toys to Billboards and posters all over buses and trains. Disney spends a lot of money on advertising. Movies ads are displayed on various sites such as Youtube, Facebook, and Twitter. As for pricing, new DvD releases are very cheap only to the fact that Disney is a family company that wants to be able to attract families of median incomes.

       Walt Disney Companys' goal other than profit is "To make people happy". Their ability to make children and parents feel full of joy after one animated movie is what makes Disney successful. Disney always advertises with words like "Love," "Magic," and "Happiness" because thats what the films are mainly about. It's their unique ability to capture the audiences hearts connecting them with the animation, separating them from other companies in the film industry.