Walt Disney has often expanded their global market. From their films, parks and resorts, consumer products, and media networks they have been recognized internationally. Walt Disney Company's focus has been on establishing the foundations for long term growth in markets of Latin America, Russia, India, and China.
A new focus has been brought first to Japan and to Europe, the Middle East and Africa, where businesses are developed and can grow better to serve their customers.
Theme parks such as Tokyo, Japan, Paris, France, and Hong Kong, China, each has certain cultural attributes, but the parks share the similar feel. Disney attempts to keep each culture and keep the same feel consistent between all parks. Walt Disney Company is expanding their California Adventure Park. It will consists of new Cars Land, light and water shows, new entrance in the 20s theme, and boardwalk rides.
Disney markets their films and digital content internationally. Through strategic planning and partnership with Disney ABC International Television for the distribution of Disney branded of kids' programming across the globe, Disney Channels Worldwide reachs more than 600 million viewers in over 100 countries in the US, Europe, Middle East, Asian Pacific, Latin America, and South America. Disney Channel properties still continues to rapidly expand into new markets across the world, playing a key role in introducing the disney brand to new consumers.
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