Disney imagining makes the "Magic" for The Walt Disney Company, upholding for their strategic planning as well as for there marketing planning. Disney's motion and animated pictures are taken cared of by names such as TouchStone, Pixar, Buena Vista and Miramax.
As stated, the goal of the Disney Imagineering section is to continuously design and implement new, fun, and exciting products for the Disney Company that will attract and excite people. By that, Disney uses its service to its competitive advantage.
Disney has one of the most recognized and powerful brand names in the entertainment industry. Disney developed a strong brand name and image over many years. Because of that, the selling of the movies was never a problem. Most likely because of their advertising, but the Disney name has so much history that it has given them an advantage of the feeling and familiarity when it comes to selling their products.
Walt Disney covers all four aspects of Ps. (Product, Place, Promotion, and Pricing). The Walt Disney Company is very good at Product and Placing. Since their brand name has the ability to sell the products easily, when theatrical productions are to be released, all products lines are based off on the movie and sold in stores throughout the US. All stores are mainly visible to the public eye.
Walt Disney promotes their films in almost every way possible from McDonald's toys to Billboards and posters all over buses and trains. Disney spends a lot of money on advertising. Movies ads are displayed on various sites such as Youtube, Facebook, and Twitter. As for pricing, new DvD releases are very cheap only to the fact that Disney is a family company that wants to be able to attract families of median incomes.
Walt Disney Companys' goal other than profit is "To make people happy". Their ability to make children and parents feel full of joy after one animated movie is what makes Disney successful. Disney always advertises with words like "Love," "Magic," and "Happiness" because thats what the films are mainly about. It's their unique ability to capture the audiences hearts connecting them with the animation, separating them from other companies in the film industry.
Walt Disney covers all four aspects of Ps. (Product, Place, Promotion, and Pricing). The Walt Disney Company is very good at Product and Placing. Since their brand name has the ability to sell the products easily, when theatrical productions are to be released, all products lines are based off on the movie and sold in stores throughout the US. All stores are mainly visible to the public eye.
Walt Disney Companys' goal other than profit is "To make people happy". Their ability to make children and parents feel full of joy after one animated movie is what makes Disney successful. Disney always advertises with words like "Love," "Magic," and "Happiness" because thats what the films are mainly about. It's their unique ability to capture the audiences hearts connecting them with the animation, separating them from other companies in the film industry.
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