Thursday, February 9, 2012

Chapter 3 - Ethics & Social Responsibility

The Walt Disney Company has become socially responsible that it has expanded to Green Marketing. Green Marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. They have pages on their website that deals with "going green" from giving children and adults helpful tips on how to help the environment, to exciting projects that are competitve and rewarding. Disney has gotten celebraties such as; Miley Cyrus (Hannah Montana), the Jonas Brothers, and other popular brunettes, Selena and Demi in Friends for a Change: Project Green. Friends for a Change: Project Green is an innovative multi-platform on Disney Channel, Radio Disney, and Disney.com that invites young people to join together to help the planet.

 Get Involved in Conservation is one of their ways of "Going Green". Get involved in conservation is protecting the planet and conserving nature makes everyone to get involved. To join with Disney to make a difference.

                Disney Planet Challenge is a project based learning competition designed for 4th to 6th grade classrooms enabling teachers to engage and empower their students in environmental stewardship.

Disney Worldwide Conservation Fund is supporting the important work of both local and global nonprofit organizations to positively impact wildlife, ecosystems and the communities so closely linked to their survival.

                        Recycle Plastic Bags is Disney's eco friendly shopping bag program designed to reduce plastic bag waste.
The Green Standard is aimed at reducing the company's operational impact on the environment, the green standard asks that every cast member and employee make simple environmentally minded changes in four key areas: work space, meetings and events, travel and dining.

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